22feet Tribal Worldwide has brought Debashish Ghosh (Deba) on board as the National Creative Director.
A multi-disciplinary creative and strategist, Deba joins the agency from Hotstar, where he was the head of XR Studio, exploring the future of storytelling & entertainment through the amalgamation of content and emerging technologies like AR/VR/AI. His work has been felicitated with several honors at the Effies and the Promax.
Throughout his professional stint, Deba has been associated with some of the best brands in the entertainment business; including the STAR network where he worked for almost a decade. He joined Hotstar five years ago, where he was a part of the core team that created one of India’s most successful start-up with over 300 million users.
Before Hotstar, Deba was the Head of Design for Star’s broadcast network. He, along with his team, shaped the brand identity and tone of voice for brands like Star Sports, Star World Premiere, Star Movie Select, Channel V, Star Plus as well as sports properties like Pro Kabaddi League, ICC ODI World Cup and Indian Super League. Apart from branding, he has also led spatial design projects for Star Sports Studios.
Deba started his career in documentary films and went on to make travel shows, directed television commercials & music videos, worked on feature films and freelanced as a photographer
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