For the launch of Titan’s first touch-enabled smart watch, we needed to create an immersive product experience and showcase the biggest USPs of the Titan Juxt Pro, building a destination as technology-forward as the product itself.
The website did so by bringing alive the watch interface through a feature-led design approach that allowed consumers to discover the product’s various watch faces. Developed on Drupal, its interactive design allowed consumers to navigate and review the watch’s features, giving them an in-depth understanding of a product that was pathbreaking for India’s biggest legacy watch brand.