We designed and developed the new website on a .net framework and a custom CMS, with its visual language unified through iconography, bringing alive the heritage of the brand and its evolution of the EV category. GIFs were also used to simplify frequently asked questions about EVs, giving new life to the brand through its visual communication and content.
To establish Mahindra Electric as the pioneer of electric mobility, it was essential to build a website that showcased Mahindra’s credibility and expertise in the electric vehicles category, while displaying Mahindra Electric’s range of road-ready cars.