IFB

Being one of the largest brands for home appliances in India, the IFB website needed a strong eCommerce management system, as well as an intuitive discovery function for its products across categories.

An extensive custom store locator module was developed which allowed each store to showcase their unique offerings, from regional offers and personalised updates to product integrations.

It was built on Magento, integrated with BrownTape for multi-channel inventory management, with over 200 SKUs shot in multiple angles for the product showcase. A dynamic offers module was built as well, allowing users to select combo products and generate personalised offers, with a custom database schema dynamically mapping 70,000+ zip-codes against the product inventory.