Fastrack Goes Bold Again to Promote Frames

Long before people knew what cool was, there was Fastrack! Customary and conventional was never in Fastrack’s vocabulary. Known to break stereotypes and get eyeballs popping, Fastrack has brought together best of both worlds with the effortlessly cool and sexy frames! The new get fresh collection is exclusively available across Titan Eyeplus stores.

Following their tradition of tongue in cheek communication, Fastrack has released a teaser that is outlandish, audacious and will make a whole lot of people squirm. The steamy digital campaign makes being unorthodox, chic and trendy, must have traits in the youth of today. Set against a backdrop of quirky colors, the teaser is full of edgy and bold hues, just like the frames. With everything happening all at once, the video shows a couple of young lovers do the unpredictable and cause a sensual explosion! Conceptualized by 22feet Tribal Worldwide, the digital film has been directed by Reema Sengupta of Catnip Productions.

Speaking on Titan Eyeplus and Fastrack’s collaboration, Kartiki Karihaloo, Marketing Manager, Titan Eyeplus said, “Titan Eyeplus has always been at the forefront to provide its diverse customers with the best of eyewear designs with unmatched quality. We are glad to be the exclusive retail partners for the Get Fresh collection. The new collection from Fastrack redefines the fashion quotient in eyewear category and it is an exciting time for both the brands.”

Ayushman Chiranewala, Head of Marketing, Fastrack: “Fastrack has always been the candid voice for the millennial generation and stayed true to being unapologetic and bold in its communication. The new ‘Get Fresh’ campaign for the Fastrack frames collection is testament to the brazen nature of the brand. Our core audience who are between the age of 18-25 years, like to live their lives on their own accord, and we at Fastrack celebrate this individuality through our campaigns.”

Since the day of its inception, Fastrack has been synonymous with cheekiness, independence and is known for its aversion to conformity, sticking out like a lightning bolt in world full of brand clutter. With its latest campaign, it brings out the brazen appetite of unafraid millennials and urges them to take control and be uninhibited.

Long before people knew what cool was, there was Fastrack! Customary and conventional was never in Fastrack’s vocabulary. Known to break stereotypes and get eyeballs popping, Fastrack has brought together best of both worlds with the effortlessly cool and sexy frames! The new get fresh collection is exclusively available across Titan Eyeplus stores.

Following their tradition of tongue in cheek communication, Fastrack has released a teaser that is outlandish, audacious and will make a whole lot of people squirm. The steamy digital campaign makes being unorthodox, chic and trendy, must have traits in the youth of today. Set against a backdrop of quirky colors, the teaser is full of edgy and bold hues, just like the frames. With everything happening all at once, the video shows a couple of young lovers do the unpredictable and cause a sensual explosion! Conceptualized by 22feet Tribal Worldwide, the digital film has been directed by Reema Sengupta of Catnip Productions.

Speaking on Titan Eyeplus and Fastrack’s collaboration, Kartiki Karihaloo, Marketing Manager, Titan Eyeplus said, “Titan Eyeplus has always been at the forefront to provide its diverse customers with the best of eyewear designs with unmatched quality. We are glad to be the exclusive retail partners for the Get Fresh collection. The new collection from Fastrack redefines the fashion quotient in eyewear category and it is an exciting time for both the brands.”

Ayushman Chiranewala, Head of Marketing, Fastrack: “Fastrack has always been the candid voice for the millennial generation and stayed true to being unapologetic and bold in its communication. The new ‘Get Fresh’ campaign for the Fastrack frames collection is testament to the brazen nature of the brand. Our core audience who are between the age of 18-25 years, like to live their lives on their own accord, and we at Fastrack celebrate this individuality through our campaigns.”

Since the day of its inception, Fastrack has been synonymous with cheekiness, independence and is known for its aversion to conformity, sticking out like a lightning bolt in world full of brand clutter. With its latest campaign, it brings out the brazen appetite of unafraid millennials and urges them to take control and be uninhibited.