Wildcraft - Catch the cold

While launching their winter collection, Wildcraft was grappling with the relevancy of the season across a country with diverse topographies and temperatures like India. The challenge ahead was to make its winter products, each made for different temperature ranges, relevant to audiences whose definitions of winter differed basis where they were from.

To solve this problem, we worked with location and weather-based APIs, creating a destination that tracked user locations and thereby suggested customised product laydowns to individual consumers basis the weather. This was supplemented by content distributed across social platforms that showcased the brand's range of winter products across temperature ranges, making each of its products relevant to the people that were looking for them.